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“I believe that everyone is a brand,” says Jan Hendrik. He has famously turned his name into a brand. First, starting off with his Michelin-starred restaurant JAN in the south of France, then expanding to a range of others ventures that have all become part of the JAN brand we know today.

What does it take to start your own personal brand? What are the things you need to keep in mind along the way? How do you ensure that your brand is consistent, yet always on the cutting edge? In this course, you will learn how Jan Hendrik started and built his brand and the lessons he learnt along the way, together with some advice from fellow chef, entrepreneur, author and friend, Sarah Graham.

COURSE INCLUDES inspirational video learning sessions featuring Jan Hendrik van der Westhuizen and Sarah Graham. | An in-depth digital workbook with additional learning material and reflective exercises. | A JAN Innovation Academy certificate on completion of the course. | Optional CV submission to the JAN Group.

a glance at what lies ahead

You’ve been telling the world about your brand by leaving behind little clues as to who you are wherever you go. In this introductory session, we prepare to embark on a journey of defining and celebrating your personal style and ethos through your brand.

let’s get personal

In the second session of this course, we consider what makes a good (or bad) personal brand, discover some key aspects of your personality, and help you find ways to build a brand that communicates who you are and what you care about to others.

connecting with your community

In the third session, we’ll look at ways in which you can invite others to establish an emotional connection with your brand, and why authenticity is so important.

inspired, inspiring

The fourth session of this course is all about inspiration, evolution, and ensuring that your brand stays relevant without losing sight of your WHY.

managing your virtual presence

In session five we’ll have a look at the importance of having a digital presence and how to foster meaningful engagement with your audience.

in conversation with sarah graham

In session six, Jan Hendrik is joined by Sarah Graham: a friend and fellow entrepreneur, author, and owner of a personal brand for an insightful conversation about brand partnerships, social media, choosing a name and cultivating your creativity.

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