BUILDING YOUR PERSONAL BRAND: tell your story
“I believe that everyone is a brand,” says Jan Hendrik. He has famously turned his name into a brand. First, starting off with his Michelin-starred restaurant JAN in the south of France, then expanding to a range of others ventures that have all become part of the JAN brand we know today.
What does it take to start your own personal brand? What are the things you need to keep in mind along the way? How do you ensure that your brand is consistent, yet always on the cutting edge? In this course, you will learn how Jan Hendrik started and built his brand and the lessons he learnt along the way, together with some advice from fellow chef, entrepreneur, author and friend, Sarah Graham.